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1 Ergebnisse
1
Defining the Phygital Marketing Advantage:
Johnson, Matt
;
Barlow, Rob
Journal of Theoretical and Applied Electronic Commerce Research. 16 (2021) 6 - p. 2365-2385 , 2021
Link:
https://doi.org/10.3390/jtaer16060130
RT Journal T1 <Title>Defining the Phygital Marketing Advantage</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer16060130&Exemplar=1&LAN=DE A1 Johnson, Matt A1 Barlow, Rob PB MDPI AG YR 2021 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 16 IS 6 SP 2365 OP 2385 LK http://dx.doi.org/https://doi.org/10.3390/jtaer16060130 DO https://doi.org/10.3390/jtaer16060130 SF ELIB - SuUB Bremen
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