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How to Improve Customer Engagement in Social Networks: A St..:
Matosas-López, Luis
;
Romero-Ania, Alberto
Journal of Theoretical and Applied Electronic Commerce Research. 16 (2021) 7 - p. 3269-3281 , 2021
Link:
https://doi.org/10.3390/jtaer16070177
RT Journal T1 <Title>How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer16070177&Exemplar=1&LAN=DE A1 Matosas-López, Luis A1 Romero-Ania, Alberto PB MDPI AG YR 2021 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 16 IS 7 SP 3269 OP 3281 LK http://dx.doi.org/https://doi.org/10.3390/jtaer16070177 DO https://doi.org/10.3390/jtaer16070177 SF ELIB - SuUB Bremen
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