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Why Advertise on Short Video Platforms? Optimizing Online A..:
Li, Weifeng
;
Jiang, Minghui
;
Zhan, Wentao
Journal of Theoretical and Applied Electronic Commerce Research. 17 (2022) 3 - p. 1057-1074 , 2022
Link:
https://doi.org/10.3390/jtaer17030054
RT Journal T1 <Title>Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer17030054&Exemplar=1&LAN=DE A1 Li, Weifeng A1 Jiang, Minghui A1 Zhan, Wentao PB MDPI AG YR 2022 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 17 IS 3 SP 1057 OP 1074 LK http://dx.doi.org/https://doi.org/10.3390/jtaer17030054 DO https://doi.org/10.3390/jtaer17030054 SF ELIB - SuUB Bremen
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