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1 Ergebnisse
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How Personality Traits Affect Customer Empathy Expression o..:
Demirci, Serhan
;
Ling, Chia-Ju
;
Lee, Dai-Rong
.
Journal of Theoretical and Applied Electronic Commerce Research. 19 (2024) 1 - p. 581-596 , 2024
Link:
https://doi.org/10.3390/jtaer19010031
RT Journal T1 <Title>How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer19010031&Exemplar=1&LAN=DE A1 Demirci, Serhan A1 Ling, Chia-Ju A1 Lee, Dai-Rong A1 Chen, Chien-Wen PB MDPI AG YR 2024 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 19 IS 1 SP 581 OP 596 LK http://dx.doi.org/https://doi.org/10.3390/jtaer19010031 DO https://doi.org/10.3390/jtaer19010031 SF ELIB - SuUB Bremen
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