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How Social Presence Influences Consumer Well-Being in Live ..:
Huang, Zhen
;
Yan, Xue
;
Deng, Jia
Journal of Theoretical and Applied Electronic Commerce Research. 19 (2024) 2 - p. 725-742 , 2024
Link:
https://doi.org/10.3390/jtaer19020039
RT Journal T1 <Title>How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer19020039&Exemplar=1&LAN=DE A1 Huang, Zhen A1 Yan, Xue A1 Deng, Jia PB MDPI AG YR 2024 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 19 IS 2 SP 725 OP 742 LK http://dx.doi.org/https://doi.org/10.3390/jtaer19020039 DO https://doi.org/10.3390/jtaer19020039 SF ELIB - SuUB Bremen
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