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Understanding the Dynamics of Brand Love in the Automobile ..:
Hashem, Mohamad
;
Ruiz, Carla
;
Curras-Perez, Rafael
Journal of Theoretical and Applied Electronic Commerce Research. 19 (2024) 2 - p. 1142-1163 , 2024
Link:
https://doi.org/10.3390/jtaer19020059
RT Journal T1 <Title>Understanding the Dynamics of Brand Love in the Automobile Industry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer19020059&Exemplar=1&LAN=DE A1 Hashem, Mohamad A1 Ruiz, Carla A1 Curras-Perez, Rafael PB MDPI AG YR 2024 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 19 IS 2 SP 1142 OP 1163 LK http://dx.doi.org/https://doi.org/10.3390/jtaer19020059 DO https://doi.org/10.3390/jtaer19020059 SF ELIB - SuUB Bremen
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