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1 Ergebnisse
1
Cause-Related Marketing and Purchase Intention toward Team-..:
Baek, Woo-yeul
;
Song, Hyun-seok
;
Kim, Doo-Han
.
Sustainability. 12 (2020) 8 - p. 3183 , 2020
Link:
https://doi.org/10.3390/su12083183
RT Journal T1 <Title>Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers' Altruism</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_su12083183&Exemplar=1&LAN=DE A1 Baek, Woo-yeul A1 Song, Hyun-seok A1 Kim, Doo-Han A1 Byon, Kevin K. PB MDPI AG YR 2020 SN 2071-1050 JF Sustainability VO 12 IS 8 SP 3183 LK http://dx.doi.org/https://doi.org/10.3390/su12083183 DO https://doi.org/10.3390/su12083183 SF ELIB - SuUB Bremen
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