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1 Ergebnisse
1
Effects of Celebrity–Product/Consumer Congruence on Consume..:
Liang, Shi-Zhu
;
Hsu, Meng-Hsiang
;
Chou, Tung-Hsiang
Sustainability. 14 (2022) 14 - p. 8786 , 2022
Link:
https://doi.org/10.3390/su14148786
RT Journal T1
Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention
UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_su14148786&Exemplar=1&LAN=DE A1 Liang, Shi-Zhu A1 Hsu, Meng-Hsiang A1 Chou, Tung-Hsiang PB MDPI AG YR 2022 SN 2071-1050 JF Sustainability VO 14 IS 14 SP 8786 LK http://dx.doi.org/https://doi.org/10.3390/su14148786 DO https://doi.org/10.3390/su14148786 SF ELIB - SuUB Bremen
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