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1 Ergebnisse
1
Patrocínio e influência na atitude relativamente à marca e ..:
Nunes, Joana Sofia dos Santos
;
Machado, Ana Teresa
Comunicação pública. , 2014
Link:
https://doi.org/10.4000/cp.688
RT Journal T1
Patrocínio e influência na atitude relativamente à marca e intenção de compra: caso Nike e Selecção Portuguesa de Futebol; Sponsorship and its influence on attitude towards the brand and purchase intention: Nike and Portuguese Soccer Team case study
UL https://suche.suub.uni-bremen.de/peid=cr-10.4000_cp.688&Exemplar=1&LAN=DE A1 Nunes, Joana Sofia dos Santos A1 Machado, Ana Teresa PB OpenEdition YR 2014 SN 1646-1479 SN 2183-2269 JF Comunicação pública IS Vol.9 n15 LK http://dx.doi.org/https://doi.org/10.4000/cp.688 DO https://doi.org/10.4000/cp.688 SF ELIB - SuUB Bremen
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