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Identifying the Determinants of Customer Retention in a Dev..:

, In: Successful Customer Relationship Management Programs and Technologies,
Kassim, Norizan Mohd ; Ismail, Salaheldin ; Abdullah, Nor Asiah - p. 69-82 , 2012
Link: https://doi.org/10.4018/978-1-4666-0288-5.ch005