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A Study of the Impact of Social Networking Communities on t..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Global Marketing Strategies for the Promotion of Luxury Goods,
Macdonald, Lynsey E. ; Medina, Irene García ; Romo, Zahaira F. González - p. 193-218 , 2016
Link: https://doi.org/10.4018/978-1-4666-9958-8.ch009