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Co-Creation Emerging in Markets and with Consumers: Contras..:

, In: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry; Advances in Hospitality, Tourism, and the Services Industry,
Aquilani, Barbara ; Nosi, Costanza ; Abbate, Tindara - p. 37-58 , 2017
Link: https://doi.org/10.4018/978-1-5225-2084-9.ch003