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The Role of Value Co-Creation on Brand Image: A Conceptual ..:

, In: Handbook of Research on Small and Medium Enterprises in Developing Countries; Advances in Business Strategy and Competitive Advantage,
Jayapal, Pravina ; Omar, Azizah - p. 185-207 , 2017
Link: https://doi.org/10.4018/978-1-5225-2165-5.ch009