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In Search of Successful Mobile Advertising: Consumer and Bu..:

, In: Advances in E-Business Research; Handbook of Research on Mobile Marketing Management,
Barnes, Stuart J. ; Scornavacca, Eusebio ; McKenzie, Jonathon. - p. 279-392 , 2010
Link: https://doi.org/10.4018/978-1-60566-074-5.ch015