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Understanding Consumer Recommendation Behavior:

, In: Advances in E-Business Research; Handbook of Research on Mobile Marketing Management,
Chen, Wen-Kuo ; Huang, Heng-Chiang ; Chou, Seng-Cho T. - p. 401-416 , 2010
Link: https://doi.org/10.4018/978-1-60566-074-5.ch021