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Strategic Shift in Marketing Communication During COVID-19:

, In: Cases on Emerging Market Responses to the COVID-19 Pandemic; Advances in Business Strategy and Competitive Advantage,
Gupta, Rahul ; Pandey, Amit Kumar ; Bansal, Sanjeev - p. 40-58 , 2022
Link: https://doi.org/10.4018/978-1-6684-3504-5.ch003