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Managerial Implications of Live Commerce: A Qualitative Cas..:

, In: Handbook of Research on Business Model Innovation Through Disruption and Digitalization; Advances in Business Strategy and Competitive Advantage,
Løber, Lasse ; Svendsen, Simon - p. 298-319 , 2022
Link: https://doi.org/10.4018/978-1-6684-4895-3.ch017