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The Effect of Online and Offline Touchpoints on Customer Ex..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Marketing and Advertising in the Online-to-Offline (O2O) World,
Dinana, Hesham Osama ; Morsy, Mohamed Fattouh - p. 136-160 , 2022
Link: https://doi.org/10.4018/978-1-6684-5844-0.ch007