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The Importance of Cultural Heritage in the Promotion of a N..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Global Developments in Nation Branding and Promotion,
Sousa, Ana ; Rodrigues, Paula - p. 169-189 , 2023
Link: https://doi.org/10.4018/978-1-6684-5902-7.ch008