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Lucky Reply Effect: How a Company's Online Replies to Consu..:

, In: Research Anthology on Social Media Advertising and Building Consumer Relationships,
Chen, Ming ; Huang, Yidan ; Yu, Shih-Heng. - p. 1723-1736 , 2022
Link: https://doi.org/10.4018/978-1-6684-6287-4.ch092