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The Role of Festivals in Destination Branding:

, In: Managing Festivals for Destination Marketing and Branding; Advances in Marketing, Customer Relationship Management, and E-Services,
Keskin, Emrah ; Sezen, Nevres ; Kaya, Özge - p. 1-25 , 2023
Link: https://doi.org/10.4018/978-1-6684-6356-7.ch001