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Mall Customer Segmentation Engine Through Clustering Analys..:

, In: Advances in Business Information Systems and Analytics; Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics,
Vijarania, Meenu ; Kumar, Nitin ; Kumar, Rohit. - p. 90-111 , 2023
Link: https://doi.org/10.4018/978-1-6684-7105-0.ch006