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Role of IoT in Industrial Transformation and Marketing Mana..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Global Applications of the Internet of Things in Digital Marketing,
Naim, Arshi ; Alqahtani, Hamed - p. 67-93 , 2023
Link: https://doi.org/10.4018/978-1-6684-8166-0.ch005