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Understanding the Relationship Between IoT and Digital Mark..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Global Applications of the Internet of Things in Digital Marketing,
Magd, Hesham ; Khan, Shad Ahmad ; Khatri, Bhanupriya.. - p. 123-140 , 2023
Link: https://doi.org/10.4018/978-1-6684-8166-0.ch007