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Redefining Marketing Rules Through Smart Devices:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Enhancing Customer Engagement Through Location-Based Marketing,
Bathla, Devesh ; Ahuja, Raina - p. 217-229 , 2023
Link: https://doi.org/10.4018/978-1-6684-8177-6.ch015