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A Globetrotter to the Future of Marketing: Metaverse:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Cultural Marketing and Metaverse for Consumer Engagement,
Reepu, Reepu ; Taneja, Sanjay ; Ozen, Ercan. - p. 1-11 , 2023
Link: https://doi.org/10.4018/978-1-6684-8312-1.ch001