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Redefining Marketing Rules Through Smart Devices:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Cultural Marketing and Metaverse for Consumer Engagement,
Bathla, Devesh ; Bathla, Raina ; Gaikwad, Dashrath. - p. 249-261 , 2023
Link: https://doi.org/10.4018/978-1-6684-8312-1.ch018