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An Integrated View on Social Media Marketing Actions and Th..:

, In: Management and Marketing for Improved Retail Competitiveness and Performance; Advances in Marketing, Customer Relationship Management, and E-Services,
Pereira, Inês ; Barbosa, Belem ; Vale, Vera Teixeira - p. 303-319 , 2023
Link: https://doi.org/10.4018/978-1-6684-8574-3.ch014