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Power of Social Media Influencer Credibility on the Influen..:

, In: Influencer Marketing Applications Within the Metaverse; Advances in Marketing, Customer Relationship Management, and E-Services,
Saini, Shweta ; Bansal, Rohit - p. 167-177 , 2023
Link: https://doi.org/10.4018/978-1-6684-8898-0.ch010