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Personalization and Privacy: The Assessment and Concerns of..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
Vieira, Iolanda ; Rodrigues, Cristina S. ; Vieira, Filipa - p. 109-130 , 2023
Link: https://doi.org/10.4018/978-1-6684-9146-1.ch006