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The Impact of Real-Time Marketing in the Engagement of the ..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
Duarte, Alexandre ; Paulo, Rita - p. 182-202 , 2023
Link: https://doi.org/10.4018/978-1-6684-9146-1.ch010