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The Use of Social Media: Influence of Content Marketing for..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
Oliveira, Zaíla ; Teixeira, Sara ; Teixeira, Sandrina. - p. 243-267 , 2023
Link: https://doi.org/10.4018/978-1-6684-9146-1.ch013