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Marketing as a Tool to Bridge the Gap Between Attitude and ..:

, In: Teaching and Learning for a Sustainable Future; Practice, Progress, and Proficiency in Sustainability,
Lara-Guillén, Jorge ; Méndez-Aparicio, M. Dolores ; Jiménez-Zarco, Ana Isabel - p. 38-68 , 2024
Link: https://doi.org/10.4018/978-1-6684-9859-0.ch003