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Technology and Sharing Economy-Based Business Models for Ma..:

, In: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer; Advances in Marketing, Customer Relationship Management, and E-Services,
Dadwal, Sumesh Singh ; Jamal, Arshad ; Harris, Tim.. - p. 62-93 , 2020
Link: https://doi.org/10.4018/978-1-7998-0131-3.ch004