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The Effects of Real-Time Content Marketing on Consumer Emot..:

, In: Cases on Digital Strategies and Management Issues in Modern Organizations; Advances in Business Strategy and Competitive Advantage,
Senturk, Hayat Ayar ; Cizer, Ece Ozer ; Sezer, Tugce - p. 300-329 , 2021
Link: https://doi.org/10.4018/978-1-7998-1630-0.ch013