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1 Ergebnisse
1
The Future of Advertising: Influencing and Predicting Respo..:
, In:
Advances in Business Information Systems and Analytics; Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
,
Moses, Elissa
;
Clark, Kimberly Rose
;
Jacknis, Norman J.
- p. 151-166 , 2021
Link:
https://doi.org/10.4018/978-1-7998-6985-6.ch007
RT T1 <cTitle>Advances in Business Information Systems and Analytics; Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry</cTitle>: T1 <Title>The Future of Advertising: Influencing and Predicting Response Through Artificial Intelligence, Machine Learning, and Neuroscience</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_978-1-7998-6985-6.ch007&Exemplar=1&LAN=DE A1 Moses, Elissa A1 Clark, Kimberly Rose A1 Jacknis, Norman J. PB IGI Global YR 2021 SP 151 OP 166 LK http://dx.doi.org/https://doi.org/10.4018/978-1-7998-6985-6.ch007 DO https://doi.org/10.4018/978-1-7998-6985-6.ch007 SF ELIB - SuUB Bremen
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