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Studying Customer Experience and Retention Using Applied Da..:

, In: Advances in Business Information Systems and Analytics; Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry,
Méndez-Aparicio, M Dolores ; Martínez-Ruiz, María Pilar ; Izquierdo-Yusta, Alicia. - p. 192-222 , 2021
Link: https://doi.org/10.4018/978-1-7998-6985-6.ch009