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Developing a Framework to Study the Impact of Contingent Fa..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing,
Verma, Tanvi ; Aggarwal, Rashmi - p. 227-253 , 2021
Link: https://doi.org/10.4018/978-1-7998-7231-3.ch016