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The Use of CRM in Marketing and Communication Strategies in..:

, In: Navigating Digital Communication and Challenges for Organizations; Advances in E-Business Research,
Rodrigues, Maria Inês Magalhães ; Fonseca, Manuel José Serra da ; Garcia, Jorge Esparteiro - p. 223-244 , 2022
Link: https://doi.org/10.4018/978-1-7998-9790-3.ch013