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Reverse Logistics and Marketing as Tools for Sustainability:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Sustainable Marketing, Branding, and Reputation Management,
Lara-Guillén, Jorge ; Jiménez-Zarco, Ana Isabel ; Méndez-Aparicio, M. Dolores - p. 17-51 , 2023
Link: https://doi.org/10.4018/979-8-3693-0019-0.ch002