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Green Marketing, Environmental Awareness, and Innovation as..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Sustainable Marketing, Branding, and Reputation Management,
Pinto, Isabel Fernandes ; Borges, Ana Pinto ; Vieira, Elvira... - p. 178-194 , 2023
Link: https://doi.org/10.4018/979-8-3693-0019-0.ch009