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A Systematic Literature Review and Research Agenda of Data-..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Contemporary Trends in Innovative Marketing Strategies,
García-y-García, Elena ; Rejón-Guardia, Francisco ; Sánchez-Baltasar, Laura Berenice - p. 36-70 , 2024
Link: https://doi.org/10.4018/979-8-3693-1231-5.ch002