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Effective Brand Building in Metaverse Platform: Consumer-Ba..:

, In: Advances in Systems Analysis, Software Engineering, and High Performance Computing; Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms,
Catherine, S. ; Kiruthiga, V. ; N. V., Suresh. - p. 39-48 , 2024
Link: https://doi.org/10.4018/979-8-3693-1866-9.ch004