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Enhancing Consumer Behavior and Experience Through AI-Drive..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; AI Impacts in Digital Consumer Behavior,
Naveeenkumar, N. ; Rallapalli, Sreekanth ; Sasikala, K.... - p. 1-35 , 2024
Link: https://doi.org/10.4018/979-8-3693-1918-5.ch001