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1 Ergebnisse
1
Generational Cohorts' Reactions: Analyzing the Impact of Br..:
Pattuglia, Simonetta
;
Amoroso, Sara
International Journal of Business Analytics. 10 (2023) 1 - p. 1-15 , 2023
Link:
https://doi.org/10.4018/ijban.318668
RT Journal T1 <Title>Generational Cohorts' Reactions: Analyzing the Impact of Brand Authenticity on Consumer Behaviour</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_ijban.318668&Exemplar=1&LAN=DE A1 Pattuglia, Simonetta A1 Amoroso, Sara PB IGI Global YR 2023 SN 2334-4547 SN 2334-4555 JF International Journal of Business Analytics VO 10 IS 1 SP 1 OP 15 LK http://dx.doi.org/https://doi.org/10.4018/ijban.318668 DO https://doi.org/10.4018/ijban.318668 SF ELIB - SuUB Bremen
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