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The Role of Brand and Fan Personalities in Building Fan-Bra..:
Mosaad, Mohamed
;
AbouAish, Ehab
;
Elsharnouby, Mohamed H.
International Journal of Customer Relationship Marketing and Management. 13 (2021) 1 - p. 1-21 , 2021
Link:
https://doi.org/10.4018/ijcrmm.289212
RT Journal T1 <Title>The Role of Brand and Fan Personalities in Building Fan-Brand Relationships</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_ijcrmm.289212&Exemplar=1&LAN=DE A1 Mosaad, Mohamed A1 AbouAish, Ehab A1 Elsharnouby, Mohamed H. PB IGI Global YR 2021 SN 1947-9247 SN 1947-9255 JF International Journal of Customer Relationship Marketing and Management VO 13 IS 1 SP 1 OP 21 LK http://dx.doi.org/https://doi.org/10.4018/ijcrmm.289212 DO https://doi.org/10.4018/ijcrmm.289212 SF ELIB - SuUB Bremen
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