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Social Media User-Influencer Congruity: An Analysis of Soci..:
Tafheem, Nida
;
El-Gohary, Hatem
;
Sobh, Rana
International Journal of Customer Relationship Marketing and Management. 13 (2021) 1 - p. 1-26 , 2021
Link:
https://doi.org/10.4018/ijcrmm.289213
RT Journal T1 <Title>Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_ijcrmm.289213&Exemplar=1&LAN=DE A1 Tafheem, Nida A1 El-Gohary, Hatem A1 Sobh, Rana PB IGI Global YR 2021 SN 1947-9247 SN 1947-9255 JF International Journal of Customer Relationship Marketing and Management VO 13 IS 1 SP 1 OP 26 LK http://dx.doi.org/https://doi.org/10.4018/ijcrmm.289213 DO https://doi.org/10.4018/ijcrmm.289213 SF ELIB - SuUB Bremen
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