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1 Ergebnisse
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E-Marketing Mix Variables to Create Online Brand Equity in ..:
Rana, Arunima
;
Bhat, Anil Kumar
;
Rani, Leela
International Journal of E-Business Research. 18 (2022) 1 - p. 1-25 , 2022
Link:
https://doi.org/10.4018/ijebr.309394
RT Journal T1 <Title>E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_ijebr.309394&Exemplar=1&LAN=DE A1 Rana, Arunima A1 Bhat, Anil Kumar A1 Rani, Leela PB IGI Global YR 2022 SN 1548-1131 SN 1548-114X JF International Journal of E-Business Research VO 18 IS 1 SP 1 OP 25 LK http://dx.doi.org/https://doi.org/10.4018/ijebr.309394 DO https://doi.org/10.4018/ijebr.309394 SF ELIB - SuUB Bremen
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