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1 Ergebnisse
1
Social Media Advertising Effectiveness: The Role of Perceiv..:
Pelet, Jean-Éric
;
Ettis, Saïd Aboubaker
International Journal of Technology and Human Interaction. 18 (2022) 1 - p. 1-20 , 2022
Link:
https://doi.org/10.4018/ijthi.2022010106
RT Journal T1 <Title>Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_ijthi.2022010106&Exemplar=1&LAN=DE A1 Pelet, Jean-Éric A1 Ettis, Saïd Aboubaker PB IGI Global YR 2022 SN 1548-3908 SN 1548-3916 JF International Journal of Technology and Human Interaction VO 18 IS 1 SP 1 OP 20 LK http://dx.doi.org/https://doi.org/10.4018/ijthi.2022010106 DO https://doi.org/10.4018/ijthi.2022010106 SF ELIB - SuUB Bremen
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