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1 Ergebnisse
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The Study of Para-Social Interaction With E-Word-of-Mouth f..:
Yuan, Yu-Hsi
;
Yeh, Yi-Cheng
;
Wu, Chia-Huei
...
Journal of Organizational and End User Computing. 34 (2021) 3 - p. 1-15 , 2021
Link:
https://doi.org/10.4018/joeuc.287105
RT Journal T1 <Title>The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4018_joeuc.287105&Exemplar=1&LAN=DE A1 Yuan, Yu-Hsi A1 Yeh, Yi-Cheng A1 Wu, Chia-Huei A1 Liu, Cheng-Yong A1 Chen, Hsin-Hao A1 Chen, Chien-Wen PB IGI Global YR 2021 SN 1546-2234 SN 1546-5012 JF Journal of Organizational and End User Computing VO 34 IS 3 SP 1 OP 15 LK http://dx.doi.org/https://doi.org/10.4018/joeuc.287105 DO https://doi.org/10.4018/joeuc.287105 SF ELIB - SuUB Bremen
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